Labeled semantic differential

Labeled semantic differential - ka mokhoa ntshetswa pele ke American setsebi sa kelello, Charles Osgood ho lekanya moelelo connotative mantsoe, lintho, mehopolo, melao ea boitšoaro setso. E e sebelisoa ka tse fapa-fapaneng lithuto sociological, hape ka tsa mebaraka, lipatlisiso, mosebedisi phihlelo, phekolo.

Ho na le melao ea boitšoaro tse peli tsa diyuniti dipuo (mantswe): denotative le connotative. Denotation - e lexical bohlokoa. Moelelo - bontšang morero. Ka mohlala, nahana ka lentsoe "nkoe" kapa "ntsu." Li emela liphoofolo, empa connotative bona moelelo - matla, matla a.

Ka 1950s pele, Charles Osgood le metsoalle ea hae o ile a sebelisa thesorase "Roget o thesorase" ho hlahisa tekanyo e ferekanyang, ho itšetlehile ka le malatodi labeled semantic: "molemo tse mpe", "ho itima lijo-butle", "e hloekileng-le litšila", "ea bohlokoa-e se nang thuso "" feela-ho hloka toka, "" bonolo-ka thata " 'me joalo-joalo. Osgood bitsoa tekanyo e tjena: labeled semantic differential ha ba ntse ba ba le farologantswng la motheong oa karo-karolelano ea matla a nang le kutloisiso subjective tsa batho meelelo connotative mantsoe.

The sehlopha ho etsa lipatlisiso ile a khona ho sebelisa nolofalletsa ha lik'homphieutha le and analysis Ntlha e ho hlahloba e ngata ya data ka thuso ea "baahloli" a mangata (batho ba tlwaeliheng memeloa ho bontša boikutlo ba bona), ea ileng a hlahlojoa mehopolo fetang sekete sekaleng tse ngata, labeled semantic differential. Phello e bile ho sibolloa ha sebaka labeled semantic - ho na le tse tharo tsa motheo tekanyo ea maikutlo, e mong le e tikolohong ba bona sechabeng, ho sa tsotellehe puo kapa setso. Liteko morago ga moo e ke bafuputsi ba bangata lefatšeng ho pota e tiisitse matla ka sebaka sa labeled semantic le hae bonnete sefapano setso.

differential tekanyo liphetoho labeled semantic batho mantsoe a hlasimollang le likhopolo tsa ka ho ya ka coefficients hakanngoa sekaleng se ferekanyang itseng ka molomo malatodi ka 'ngoe qetellong ea tekanyo e le.

Mora lithuto connotative moelelo likhopolo tse ngata, Charlz Osgud le metsoalle ea hae ba ka hlaloswang e meraro hakanngoa supileng ntlha tekanyo e: "tsa tekolo tse", "matla", "mosebetsi":

- Good _3 ___ __ 2 __: __ 1 __ __ __ 0: 1 ___ _-: __ __- 2: __- 3__Plohoy;

- Matla _3 ___ __ 2 __: __ 1 __ __ __ 0: 1 ___ _-: __ __- 2: __- 3__Slaby;

- Active _3 ___ __ 2 __: __ 1 __ __ __ 0: 1 _- ___: __ __- 2: __- 3__Passivny:

The "0" le bolela karo-karolelano ea ho se nke lehlakore, "1" - "ba banyenyane", "2" - "ka ho feletseng", "3" - "ho fetisisa".

E le busa, motho e ba thahasella ba bang ba dikgopolo tse go, tse kang "Red China" me u mo kōpe ho hlahloba ka makhetlo a sekala. Ho sekaseka mokhatlo oa sekala motho a ka kopanngoa ka litsela tse sa tšoaneng.

labeled semantic differential mokhoa e sebediswa bakeng sa mabaka a mangata a.

Ferekanyang adjectival lipara - e bonolo, e ka bolokang tjhelete mokgwa wa etsa hore ho ka khoneha ho fumana ya data itseng, e thehiloeng kutloisiso e subjective tsa batho meelelo connotative mantsoe. litekanyo tsena tse tharo, hlaha ho theha mofuta oa "litšobotsi tse ea sechaba le ea maikutlo" tsa batho.

Ka kelello, labeled semantic differential e sebelisoa ka ya sedirelwa boithati a tlhaloganyo bakeng sa tlhaloso ea "ho intša kgopolo." dikopo tse ling tsa mokhoa oa ho labeled semantic differential - ho etsa lipatlisiso 'maraka, ho hlahloba mecha ea litaba, ho etsa lipatlisiso tsa sechaba, haholo-holo lihlahisoa tseo, lik'hamphani, batho ba, e leng setšoantšo sa tseo o lokela ho hlahloba.

Bakeng sa differential labeled semantic hloka arabetseng savvy. Ho phaella moo, ba na le kutloisiso e molemo tsa puo eo ho ba khona ho "utloisisa" ho se tšoane hae botle ka ho fetisisa. E le busa, ho ke ke ha a loketse bakeng sa bana ba, empa ho na le ke ho hōla maikutlo a liithuti tse sa mokhoa tepelletse maikutlong mosuoe oa differential labeled semantic. sesebelisoa sa fana ka liphetho tse thahasellisang sebakeng moeli o pakeng tsa e dipuo le kelello.